I have to confess… I absolutely adore Scandinavian fashion. Most of the bloggers and brands I follow on Instagram are Scandinavian and most of the items on my fashion wishlist are from Nordic designers as well. I think I love the mix of simplicity, details and functionality. Their clothes are designed for a climate that is similar to the one I live in. For branded clothing, it is also much more affordable than other European brands. In recent years, I have closely followed the shows at Copenhagen Fashion Week from my screen, and it was always with such a fascination. One of my biggest dreams now is to attend a show from brands like Stine Goya, Cecile Bahnsen, Filippa K, Baum Und Pferdgarten, Ganni, Saks Potts, Totême, Rodebjer, Designer Remix, Samsoe Samsoe, Gestuz, etc. I also like that the culture in Sweden, Denmark, and Oslo values the importance of local fashion. Independent brands there have much more success and attentions than most of the independent brands we have here in Canada.
I’ve always thought Scandinavian designs were minimalist and only featured neutral colors. But in recent years, I’ve been proved wrong. I just love the contrast of their funky prints, bold colors, simple cuts, and true classics in a Scandinavian woman’s wardrobe. Clothes are tailored but never too fitted. The androgynous look is appealing and far easier to wear than the mini tight dresses we see girls wearing in other parts of the world. The focus is on details: from a well-crafted pair of shoes from ATP Atelier or a stunning piece of jewelry from Sophie Bille Brahe. They found a fashion recipe that works and that attracts people from all over the world. I’m not the first to say, but I think the ‘chic Parisian woman’ ideal is soon to be replaced by the ‘contemporary cool Scandinavian woman’. Comfort is also valued, whether it’s by wearing sneakers with dresses or clothes that allow you to bike easily all over Copenhagen.
Oh, and can we talk about the incredible style of people like Pernille Teisbaek, Hannah Stefansson, Elin Kling, Tine Andrea or Carolina Storm? I just can’t get enough. I’ve also never seen so many stylish people as when I was walking in the streets of Oslo, Stockholm or Copenhagen. And if I could recommend books on Scandinavian style that you must read, I would say Pernille Teisbaek’s ‘Dress Scandinavian’ which breaks down elements of Scandi style, or Dorothea Gundtoft’s ‘Fashion Scandinavia’, a detailed guide of Scandinavian designers and their careers.
In these photos I am wearing a gorgeous dress from By Malene Birger Pre-Spring 16. I absolutely love the length of it and the mix of cream and gold.
So cheers to Scandinavian fashion for being so amazing, and hopefully someday (maybe next summer), if the stars align, I’ll have a chance to attend CPHFW…
Dress: By Malene Birger via Own the Couture / Shoes: Superga / Bag: Mansur Gavriel via Love that Bag