Not so long ago, my ultimate fashion icon (Alexa Chung) launched her own fashion label. In the past, I really loved her collaborations with AG jeans or Marks & Spencer, but I feel like this one represents her personal style even more. I did not get any piece from the collection, I'm still waiting to see what she's going to come up with next season but I still had a few favourites. 

1 - Cropped Patch pocket Jacket & patch pocket skirt (see photo above)

This outfit is the cutest thing I've seen recently. The jacket and skirt together are like a deconstructed trench coat with English charm. You can wear it with the jacket open, closed, without the jacket or replace the skirt... the possibilities are endless! And I'm sure it would also look cute with tights for colder months.

2 - George Sweatshirt

This sweatshirt paired with a button up denim skirt is a classic Alexa Chung outfit. It also looks extremely comfy!

3 - Striped Jumper

Unfortunately this one is sold out on her website now but it's part of my favourites anyway. The combination of navy and pink is life changing to me. 

What's your favourite piece from the collection?